VP of Product

hybrid
Vancouver, BC, Canada .
full-time . March 18, 2026

Description

Reports To: COO

Job Type: Full-Time Employee

Working Hours: 40 hours per week, Monday to Friday

Location: Vancouver based; hybrid work with an office in Mount Pleasant

Who We Are

We believe that everyone deserves to feel comfortable in their skin. For too long, we’ve been trained to think that the way we look is more important than the way we feel, and we’re on a mission to change that.

Huha is an underwear brand making healthier, comfier skin-layer basics that encourage one’s sense of body positivity and self-love. In the process of creating what is healthier for our bodies and minds, we are creating what is healthier for the planet, too.

What We Value

We are a small but dedicated team with great ambitions. As a fast-growing startup, we believe that if we set our minds to a unified goal and work together to achieve it, the sky is the limit. Since our inception, we have doubled our growth year-over-year, given back to dozens of wonderful charities, and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity.

Huha is on a mission to create healthier, more comfortable garments that improve one’s sense of body positivity and self-love. Our values guide our work and our mission guides our values. Want to join us?

Together- Every voice shapes the future

Ownership-Embody integrity and reliability

Evolve-Rise to meet challenges

Who You Are

You’re a strategic and creative product leader with deep expertise across the full creation journey — translating ideas into reality from fiber to yarn to fabric to garment, and from trend research and concepting through design, materials, development, and merchandising. You’re energized by experimentation and craft: testing new fibers and blends, refining fabric hand-feel and performance, and obsessing over fit, function, and finish until it’s unmistakably Huha. You thrive at the intersection of creativity and technical rigor, leading cross-functional teams to bring market-leading products to life that customers love and come back for.

As Huha’s VP of Product, you’ll lead the full Product function — encompassing Product Design, Raw Materials, and Product Development — while partnering closely with the Founder/CEO to bring the company’s vision and material innovation to life. Working hand-in-hand with Marketing, Supply Chain, and Finance, you’ll turn bold concepts into repeatable product realities: building a strong innovation pipeline, steering focused, high-impact drops, and raising the bar on comfort, performance, and quality at every stage of the development cycle.

The Job

Product Strategy & Innovation Leadership

Act as a direct line for the founder’s product vision & material innovations, and ensure vision is successfully executed at each stage of development, meeting business goals, launch targets and deadlines
Define and own the product innovation and development strategy, aligning material science, sustainability, and brand growth objectives
Lead, build and mentor a multidisciplinary Product team — including design, development, raw materials, sourcing, and merchandising — fostering creativity and accountability
Champion fiber, yarn, and fabric innovation, exploring new technologies, sustainable materials, and partnerships that strengthen Huha’s brand differentiation
Attend industry trade shows, trend events, and innovation summits to identify emerging opportunities and inform product direction
Drive cross-functional collaboration across Supply Chain, Marketing, Finance, Customer Care and Operations
Partner with Marketing to align product innovation with brand storytelling, collection naming, and trademark strategy
Translate customer insights, market trends, and business goals into compelling product assortments
Champion sustainability, innovation, and efficiency in product creation
Establish seasonal calendars, ensuring adherence to critical path timelines

Product: Development, Design, Customer Satisfaction

Oversee the end-to-end product development lifecycle and processes: concept, design, materials & trims, prototyping, compliance, fit testing, sampling, approval, and bulk production handoff
Work closely with Supply Chain on materials sourcing, vendor relations, and cost alignment
Build scalable, efficient product creation processes suited to a high-growth environment
Ensure every product meets Huha’s standards for comfort, quality, function, and fit
Partner with Marketing on line planning, launch calendars, and storytelling
Own product presentations and milestone meetings (collection reviews, fit sessions, costing reviews, etc)
Oversee fit and wear testing objectives, ensuring garments meet functional and brand expectations
Ensure launched products meet customer satisfaction standards and target product rating
Build scalable product development processes and tools for a growing team

Financial & Operational Accountability

Partner with Finance and Supply Chain on COGS analysis, margin targets, and profitability optimization
Manage product and R&D budgets, balancing cost efficiency with innovation investments
Drive decision-making around value engineering without compromising brand integrity or customer satisfaction

Leadership & Management

Lead the Product organization end-to-end (Product Design, Raw Materials, Product Development), setting clear direction, priorities, and ways of working that scale with Huha’s growth
Build and coach a high-performing team through mentorship, feedback, and development plans — creating clarity around roles, ownership, and decision rights while nurturing creativity and craft
Create a culture of accountability and excellence by establishing measurable goals (quality, timelines, customer satisfaction, cost targets) and ensuring consistent follow-through across the critical path
Operate as a calm, decisive leader who removes roadblocks, makes high-quality tradeoffs quickly, and communicates decisions with context and confidence
Strengthen cross-functional alignment by partnering closely with Marketing, Supply Chain, Finance, Operations, and Customer Care to ensure shared goals, clear handoffs, and fast issue resolution
Set and maintain best-in-class product rituals (weekly standups, milestone reviews, fit sessions, costing checkpoints, post-launch retros) to keep teams aligned, accountable, and moving.
Elevate tools and process maturity by implementing repeatable systems for briefs, calendars, BOMs, vendor communication, fit feedback, and development documentation — without slowing innovation.
Champion inclusive, values-driven leadership that supports psychological safety, encourages healthy debate, and keeps the team connected to Huha’s customer, brand standards, and sustainability commitments.
Represent Product internally and externally as a senior leader — influencing direction with data and intuition, and cultivating relationships with key vendors, innovators, and industry partners.

Qualifications

8–12+ years’ experience in apparel product development, ideally in intimates, lingerie, or performance wear with a strong record in innovation, textile development, or fiber science
Proven leadership experience managing and mentoring product teams
Strong understanding of apparel design, development, and production processes
Expertise in fiber, yarn, and fabric innovation, including sustainability and testing standards
Experience integrating brand and product strategy, including naming, storytelling, and trademark development
Familiarity with compliance, product testing, and sustainability certifications (e.g., OEKO-TEX, WRAP, etc)
Strong collaboration skills across departments, particularly Marketing, Supply Chain, and Finance
Ability to thrive in a fast-paced, entrepreneurial, high-growth environment
Exceptional organizational, communication, and project management skills
Passion for wellness, sustainability, and empowering people to feel comfortable in their own skin

Key Performance Indicators (KPIs)

Rate of new material and innovation adoption
Gross margin achievement versus targets
Post-launch product ratings, returns, and customer satisfaction
Vendor innovation and performance metrics including lead times, quality, and reliability
Efficiency in managing product development budgets and sample costs

Why Join Us?

Opportunity to build and lead the Product function at a fast-scaling, women-led brand redefining intimate apparel
Work on meaningful, innovation-driven projects that impact body confidence, wellness, and sustainability
Work in a highly collaborative, innovative, and mission-driven team
Competitive compensation, benefits, and growth opportunities

Final Thoughts

We believe that diversity fuels innovation and we enthusiastically celebrate multiple approaches and points of view. In that spirit of inclusivity, we do not discriminate on any basis and we encourage all qualified candidates to apply. While we welcome all applications, we will only respond directly to those short-listed for a role. Thank you for your understanding and best of luck in your career journey.

The interview process:

Virtual screen with Talent Advisor
Virtual interview with Alexa & Jona
Final in-person interview with Alexa & Jona
Reference checks
Offer

Compensation

$180,000.00 - $200,000.00 per year

Know someone who would be a perfect fit? Let them know!